Evaluation 3

What kind of media institution might distribute your media product and why?

I will look at the two main distributors for media. I have chosen to look at the two main distributors as my magazine is a new magazine and may not get the publicity it needs if i were to publish the magazine independently. I will look at both Bauer and IPC as they are the two main distributors.

   Bauer manages over 300 magazines as well as Internet, TV and radio stations. Bauer does not distribute a magazine similar to mine or of the same genre therefore there is a gap in the market where my magazine could slot in. However the fact that Bauer does not have a magazine could mean that Bauer does not have to necessary experience to distribute a pop magazine such as mine.

   IPC has around 80 magazines as well as Internet and radio stations. IPC also does not have a magazine that is similar to my magazine or of the same genre which also leaves a gap in their market for my magazine to slot in. IPC may also not have the necessary experience to distribute my music magazine as they do not have a pop magazine of their own.
  
   I have chosen to distribute my product with Bauer, this is because Bauer is the bigger distributor and i feel Bauer will have more experience with distributing even though they do not have a magazine within my genre. As well as distributing my magazine i could also set up an online copy of the magazine. This would allow a wider range of audience to be able to view my magazine. I could also create a mobile phone app to allow people to read my magazine on their phone as technology is always advancing and some people may prefer to read magazines in this way. This will apply to the younger audience i am trying to appeal to because they are very into new technology.